Digital Metrics in the Media World

Digital Metrics in the Media World

Since the very first online ad had the very first click, digital media has been touted as the measureable solution to advertising. It was exciting to believe that you could track your ad spend from impression to click to conversion; a lot of early online adopters...
Digital Metrics in the Media World

Can Paid Search Drive Brand Awareness?

As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the bottom of the purchase funnel. This is mostly true, as users are looking for products or services when they either want to...