Google’s SERP changes: Performance Snapshot

Google’s SERP changes: Performance Snapshot

Since I last wrote about the changes Google had made to the search engine results page (SERP), there have been a few noticeable, but subtle, performance fluctuations. Taking a look at all of our DSA search campaigns, I looked at the different industry segments to see...
Our Take on Google’s New SERP Changes

Our Take on Google’s New SERP Changes

There have been some recent changes to Google’s search engine results page (SERP). Google has decided to drop the text ads showing on the right-hand side, and has increased the amount of ads showing at the top from three to four (for desktop) for “highly commercial...