by Nichelle Schulz | Sep 25, 2019 | Announcements, Digital Media, SEM
I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to...
by Nichelle Schulz | Feb 28, 2019 | Blog, Radio
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature (sometimes both) and a 30 second spot. When are sponsorships appropriate? Most media practitioners will...
by Nichelle Schulz | Feb 1, 2018 | Blog, Retail
Last weekend my boyfriend and I were at the Walmart Supercentre in Tsawwassen, and we noticed that when you first walked in, they had a wall of about 50-100 of handheld scanner devices. Upon further inspection, we learned that they were apart of a program called Scan...
by Nichelle Schulz | Jan 11, 2018 | Blog, Digital Media, Traditional Media, TV
Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for some time now. It was well publicized in the press throughout the first half of last year that YouTube TV was coming to the US. So it...
by Nichelle Schulz | Dec 6, 2017 | Traditional Media, TV
The season of holiday couch sitting is upon us, and there is nothing better than curling up on the couch with a cup of cocoa, taking in your favorite holiday television specials. CBC has an extensive list of holiday programming this season so mark your calendar,...