Lessons Learned from the Golden Globes

Lessons Learned from the Golden Globes

Last Sunday, over 8.4 million Canadians tuned into the 75th annual Golden Globe Awards, a celebration of cinematic and television excellence.  Here at DSA Media, some of us watched the awards for the fashion, or perhaps to see if our predictions were correct; but many...
Is Paid Content Right for you?

Is Paid Content Right for you?

Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form of content play outside of their normal ad units.   These opportunities come to us under a number of names, and seem to be quite popular...
Outdoor Proof of Performance

Outdoor Proof of Performance

We’re excited to see the unveiling of a new proof of performance tool from one of the out of home partners that we work with, outlined in this article.   As media buyers, we run a number of outdoor campaigns for our clients with a number of different media partners...