Can Poker Theory Help Media Planning?

Can Poker Theory Help Media Planning?

If you’ve ever played poker, you might have heard someone say that you’re playing your opponents’ cards, not your own. Getting a good read on the other players can help you predict their actions, gauge the relative strength of your own hand, and determine how likely...
3 Time-Wasters in Digital Campaigns

3 Time-Wasters in Digital Campaigns

If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...