Cake Pops and Adstock

Cake Pops and Adstock

After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work needs with those of young children. It’s provided us a daily pause to reset and a boost to make it through the afternoon, and we’ve...
3 Tips for Better A/B Testing

3 Tips for Better A/B Testing

A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer marketing...
DSA Supports Local

DSA Supports Local

In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad spend. That means there was less than a quarter leftover for other big players like Amazon, Microsoft, Verizon and Twitter to fight over with...
Digital Correlation Does Not Imply Digital Causation

Digital Correlation Does Not Imply Digital Causation

The digital marketing industry is largely built on mystique and malarkey – so much so that one of the most important tools a marketer can possess is an understanding of Carl Sagan’s baloney detection kit. When it comes to digital attribution, one of the...