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Returning to Work During a Pandemic

Returning to Work During a Pandemic

The last blog post I wrote was on March 11, 2020.  It was about returning to work after a year long maternity leave and I had been back for a week.  I missed my work family during my mat leave, and I was really looking forward to returning.  2 days later we were told...

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3 Time-Wasters in Digital Campaigns

3 Time-Wasters in Digital Campaigns

If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...

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Why Digital Media Isn’t Cheap Media

Why Digital Media Isn’t Cheap Media

One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years of cheap CPMs on Google and Facebook have conditioned marketers to believe they can run effective campaigns on shoestring...

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Cake Pops and Adstock

Cake Pops and Adstock

After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work needs with those of young children. It’s provided us a daily pause to reset and a boost to make it through the afternoon, and we’ve...

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3 Tips for Better A/B Testing

3 Tips for Better A/B Testing

A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer marketing...

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5 Year Look Back – Facebook Ad Campaigns

5 Year Look Back – Facebook Ad Campaigns

We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of the learnings and insights that we work within on a day-to-day basis. The following is a look back over 5 years, where we have analyzed...

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DSA Supports Local

DSA Supports Local

In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad spend. That means there was less than a quarter leftover for other big players like Amazon, Microsoft, Verizon and Twitter to fight over with...

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Digital Correlation Does Not Imply Digital Causation

Digital Correlation Does Not Imply Digital Causation

The digital marketing industry is largely built on mystique and malarkey - so much so that one of the most important tools a marketer can possess is an understanding of Carl Sagan's baloney detection kit. When it comes to digital attribution, one of the ugly truths we...

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