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3 Tips for Better A/B Testing

3 Tips for Better A/B Testing

A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer marketing...

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5 Year Look Back – Facebook Ad Campaigns

5 Year Look Back – Facebook Ad Campaigns

We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of the learnings and insights that we work within on a day-to-day basis. The following is a look back over 5 years, where we have analyzed...

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DSA Supports Local

DSA Supports Local

In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad spend. That means there was less than a quarter leftover for other big players like Amazon, Microsoft, Verizon and Twitter to fight over with...

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Digital Correlation Does Not Imply Digital Causation

Digital Correlation Does Not Imply Digital Causation

The digital marketing industry is largely built on mystique and malarkey - so much so that one of the most important tools a marketer can possess is an understanding of Carl Sagan's baloney detection kit. When it comes to digital attribution, one of the ugly truths we...

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Boycott or Not? The Facebook Conundrum

Boycott or Not? The Facebook Conundrum

Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical attractiveness of women? That’s the question many marketers have been grappling with recently and while both Facebook and Zuckerberg have matured...

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TV Upfronts Update

TV Upfronts Update

As we are in TV Upfront season, we thought we should share some of our observations about what fall TV might look like this year, in light of the current global situation, and the impact we have seen on the TV industry. Enjoy! [youtube v="V2GHCiTVxIo"]

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Returning to Work after Maternity Leave

Returning to Work after Maternity Leave

Wine or sushi after conception.  Had an epidural.  Still haven’t lost the baby weight.  Incomplete baby book.  Discontinued breastfeeding before 1 year.  Work outside the home. Welcome to Mom Guilt.  Of the 6 things listed above, I can check off 5 that I did.  And I...

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Parenting and the Media

Parenting and the Media

Parenting doesn’t happen in a bubble.  As parents, we can’t help but be affected by what’s happening in the wider world.  Is it any wonder then that so many of us are feeling anxious, guilty, and overwhelmed? Last week I went to a thought-provoking presentation put on...

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World Radio Day Chat with Mike Searson from Corus

World Radio Day Chat with Mike Searson from Corus

In celebration of World Radio Day, we sat down with Mike Searson, Corus Vice President for Local Sales (TV, Radio and Digital), to discuss the state of the radio industry in Canada. Mike, how long have you been in the radio industry? I’ve been a proud part of the...

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Canadian or US Commercials for Superbowl 54?

Canadian or US Commercials for Superbowl 54?

The matchup is now set for Superbowl 54; The San Francisco 49ers will face the Kansas City Chiefs @ Hard Rock Stadium in Miami on February 2nd in what is the single largest television audience annually in North America. For NFL football fans, it’s the pinnacle...

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