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A letter from our President to kick off 2020

A letter from our President to kick off 2020

I pay closer attention to ads than the average person, it's in my blood now. In fact, my family members giggle at my constant observation and commentary about it. The ad that keeps catching my ear recently, is “success without integrity is nothing”. Integrity, of all...

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Fall TV Season Update with Corus Entertainment

Fall TV Season Update with Corus Entertainment

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Paul Ackerman, Director of Local Sales in BC for Corus Entertainment,...

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Fall TV Season Update with CBC

Fall TV Season Update with CBC

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Jason Perring, Head of Sales for CBC Western Canada, to get his...

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Fall TV Season Update from Rogers Media

Fall TV Season Update from Rogers Media

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Brad Kubota, Vice President, Western Canada Media Sales & Client...

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Search Top Impression Share Exposed!

Search Top Impression Share Exposed!

When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...

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Fall TV Season Update with Bell Media

Fall TV Season Update with Bell Media

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with John Voiles, Vice President Sales for Bell Media in Western Canada, to...

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Keeping Up With the Google Ads Changes

Keeping Up With the Google Ads Changes

I don't know about the rest of you, but I've been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to be rolling...

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Looking Beyond the Numbers

Looking Beyond the Numbers

Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...

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DSA Media 2.0

DSA Media 2.0

Psst, have you heard the news? There’s a new ownership team at DSA made up of five partners led by our president, Samantha Richardson. We’re all very excited about this next chapter and incredibly thankful to continue the legacy that David and Mary built. So what does...

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Knowing the Risks with Influencers

Knowing the Risks with Influencers

As we’ve talked about previously, influencer marketing is all the rage right now, but it brings with it significant risk anytime you’re putting your brand in the hands of a single person. Take Saskatoon Twitch star Alinity, for example, and the unfortunate incident...

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