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Search Top Impression Share Exposed!

Search Top Impression Share Exposed!

When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...

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Fall TV Season Update with Bell Media

Fall TV Season Update with Bell Media

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with John Voiles, Vice President Sales for Bell Media in Western Canada, to...

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Keeping Up With the Google Ads Changes

Keeping Up With the Google Ads Changes

I don't know about the rest of you, but I've been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to be rolling...

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Looking Beyond the Numbers

Looking Beyond the Numbers

Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...

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DSA Media 2.0

DSA Media 2.0

Psst, have you heard the news? There’s a new ownership team at DSA made up of five partners led by our president, Samantha Richardson. We’re all very excited about this next chapter and incredibly thankful to continue the legacy that David and Mary built. So what does...

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Knowing the Risks with Influencers

Knowing the Risks with Influencers

As we’ve talked about previously, influencer marketing is all the rage right now, but it brings with it significant risk anytime you’re putting your brand in the hands of a single person. Take Saskatoon Twitch star Alinity, for example, and the unfortunate incident...

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Audiences Surge with Raptors in the Playoffs

Audiences Surge with Raptors in the Playoffs

The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...

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Tips for Influencer Marketing

Tips for Influencer Marketing

Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to get attention in a cluttered and competitive digital landscape. Increasingly, brands big and small are asking if they should be investing...

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Continuous Radio Measurement is Coming

Continuous Radio Measurement is Coming

Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...

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Media Notes From The Super Bowl by Carey Lewis

Media Notes From The Super Bowl by Carey Lewis

The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”.  The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers.  The commercials were...

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What to Consider When Purchasing Sponsored Content

What to Consider When Purchasing Sponsored Content

Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or product. However, if your content doesn’t fit the tone or the audience of the digital publication you’re utilizing, you could quickly lose...

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