Returning to Work During a Pandemic

Returning to Work During a Pandemic

The last blog post I wrote was on March 11, 2020.  It was about returning to work after a year long maternity leave and I had been back for a week.  I missed my work family during my mat leave, and I was really looking forward to returning.  2 days later we were told...
3 Time-Wasters in Digital Campaigns

3 Time-Wasters in Digital Campaigns

If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...
qCPM and Why Not All Impressions Are Equal

qCPM and Why Not All Impressions Are Equal

If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot of great performance indicators that can be used to measure effectiveness across channels, including conversion rates and cost per action. If you can...