Returning to Work During a Pandemic

Returning to Work During a Pandemic

The last blog post I wrote was on March 11, 2020.  It was about returning to work after a year long maternity leave and I had been back for a week.  I missed my work family during my mat leave, and I was really looking forward to returning.  2 days later we were told...
3 Time-Wasters in Digital Campaigns

3 Time-Wasters in Digital Campaigns

If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...
Why Digital Media Isn’t Cheap Media

Why Digital Media Isn’t Cheap Media

One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years of cheap CPMs on Google and Facebook have conditioned marketers to believe they can run effective campaigns on shoestring...