by Zac Goodman | Feb 4, 2021 | Blog
One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years of cheap CPMs on Google and Facebook have conditioned marketers to believe they can run effective campaigns on shoestring...
by Zac Goodman | Dec 18, 2020 | Blog
After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work needs with those of young children. It’s provided us a daily pause to reset and a boost to make it through the afternoon, and we’ve...
by Zac Goodman | Nov 30, 2020 | Blog
A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer marketing...
by Anthony Haid | Nov 18, 2020 | Blog, Digital Media, Social Media, Thought Leadership
We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of the learnings and insights that we work within on a day-to-day basis. The following is a look back over 5 years, where we have analyzed...
by Zac Goodman | Nov 5, 2020 | Blog
In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad spend. That means there was less than a quarter leftover for other big players like Amazon, Microsoft, Verizon and Twitter to fight over with...
by Zac Goodman | Nov 3, 2020 | Blog
Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was still strong and, most importantly, continuing to innovate. As evidence, they talked about everyone’s favourite blocky hero, the...
