by Zac Goodman | Nov 3, 2020 | Blog
Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was still strong and, most importantly, continuing to innovate. As evidence, they talked about everyone’s favourite blocky hero, the...
by Zac Goodman | Oct 24, 2020 | Blog
The digital marketing industry is largely built on mystique and malarkey – so much so that one of the most important tools a marketer can possess is an understanding of Carl Sagan’s baloney detection kit. When it comes to digital attribution, one of the...
by Jennifer Chevais | Oct 20, 2020 | Blog, Digital Media, Social Media, Thought Leadership
The released survey is, as per usual, a hefty document filled with gems that delve into how internet advertising is tracking; you can find the entire 36-page document here. If you don’t have time to dig into the glorious nitty gritty nerdy details (make a bookmark for...
by Zac Goodman | Jun 26, 2020 | Blog
Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical attractiveness of women? That’s the question many marketers have been grappling with recently and while both Facebook and Zuckerberg have matured...
by Mediology Media | Jun 10, 2020 | Blog, Traditional Media, TV
As we are in TV Upfront season, we thought we should share some of our observations about what fall TV might look like this year, in light of the current global situation, and the impact we have seen on the TV industry. Enjoy! [youtube...
by Bailey Burley | Mar 11, 2020 | Blog
Wine or sushi after conception. Had an epidural. Still haven’t lost the baby weight. Incomplete baby book. Discontinued breastfeeding before 1 year. Work outside the home. Welcome to Mom Guilt. Of the 6 things listed above, I can check off 5 that I did. And I...
