by Anthony Haid | Nov 18, 2020 | Blog, Digital Media, Social Media, Thought Leadership
We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of the learnings and insights that we work within on a day-to-day basis. The following is a look back over 5 years, where we have analyzed...
by Jennifer Chevais | Oct 20, 2020 | Blog, Digital Media, Social Media, Thought Leadership
The released survey is, as per usual, a hefty document filled with gems that delve into how internet advertising is tracking; you can find the entire 36-page document here. If you don’t have time to dig into the glorious nitty gritty nerdy details (make a bookmark for...
by Mediology Media | Feb 21, 2019 | Digital Media, Social Media, TV
The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers. The commercials were...
by Jonathan James | Mar 23, 2018 | Blog, Social Media
When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a...
by Zac Goodman | Feb 1, 2018 | Blog, Social Media, Thought Leadership
If you’re in the digital marketing space then chances are you’ve heard a lot of buzz about Facebook recently. Most of the discussion has been about recent updates and their impact on organic reach that’s left content producers scrambling, but what...
by Nichelle Schulz | Oct 5, 2017 | Blog, Digital Media, Social Media
We are very pleased to announce that Anthony Haid, our Digital Strategist, has completed both the Facebook Blueprint buying and planning certifications. Since joining the DSA Network in January 2015, Anthony has excelled at all levels of planning and buying, but has...