Looking Beyond the Numbers

Looking Beyond the Numbers

Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...
What’s New for September TV

What’s New for September TV

Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on my couch each night to watch some TV with my husband.  Or lay in bed and watch my ‘girly’ shows by myself on Mondays and Thursdays while he watches...
Are the 90’s slowly coming back?

Are the 90’s slowly coming back?

I will start this by saying I love when old shows come back.  They just make me feel so nostalgic. Growing up I watched Boy Meets World (1993-2000) every Friday (TGIF) and I was so happy when they announced a spin-off; Girl Meets World (2014-2017).  Being in my late...