We are beyond excited to announce some very big news. After 24 wonderful years of DSA Media, we are proud to unveil a new brand name and business model for the future. Goodbye DSA .

The end of an era
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ABOUT US

TOMORROW HAS ARRIVED – AND THE MEDIA ECOSYSTEM HAS CHANGED FOREVER

Mediology is the largest independent media planning and buying network in western Canada. We’ve worked with some of the biggest and best brands out there, from telecoms to massive retailers, from agriculture and food to healthcare, from plucky startups to iconic heritage events.
But we’re not content to stop there. We continue to grow as a leader in media strategy and management with deep talent, sophisticated systems and the proven ability to target audiences, optimize campaign results, and maximize ROI.

STRATEGY

Mediology builds real-world solutions that elevate brands, grow business and define the ROI of your media spend.
Our thinking caps are always on. We work to uncover new and innovative ways to use media as a means of helping differentiate you from your competitors. Every plan starts with a comprehensive analysis and evaluation of the marketing and media goals relevant to your situation. We work closely with you to set an overall strategic direction for your campaign, and then task our executional experts to begin building out the effective plan.

RESEARCH

Media isn’t one tool. It’s many tools. And what our research uncovers can make all the difference in the world.
We have access to Canada’s most reliable media research tools to give you an enhanced understanding of your current and prospective audiences and their media habits. With long-standing industry partners like Vividata, Numeris, IAB, and COMB, we’re able to dive deep into the media consumption habits of your target audiences, providing programming insights and bringing enhanced understanding of how digital channels are trending or eroding.

DIGITAL MEDIA

The explosion of digital marketing has fuelled the growth of a multitude of digital channels.So much so that
even the most sophisticated clients can be overwhelmed by the choices available.
The plethora of digital channels can leave ad managers and marketers immobilized. But not to worry. We partner with leading technology and data companies, giving us access to the latest digital audience and optimization tools. Our team has certifications with Google, Facebook, LinkedIn, Roku and other industry leaders, giving us the ability to study your audiences’ media habits at great depth. The result: we deliver your messages to the right audience using the right media at the right time, all in exactly the right place.

TRADITIONAL MEDIA

Video didn’t kill the radio star, nor did the internet kill television. Employing traditional platforms in your media
mix should never be overlooked. Delineations of traditional vs online media and paid vs earned media are no longer relevant in consumers’ lives. People absorb their information and inspiration in many ways, from many channels – often simultaneously. The convergence of traditional mediums with digital buying tools means things like radio, digital audio, TV, connectedTV and out-of-home placements can all be purchased now through programmatic platforms – the same way we buy digital media, leveraging smart, real-time data to power traditional buys.

Services

What We Offer

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SOME FUN FACTS ABOUT US

Years Combined Experience

Canadian Locations

Full Time Media Professionals

blogs

latest blogs

Returning to Work During a Pandemic

The last blog post I wrote was on March 11, 2020.  It was about returning to work after a year long maternity leave and I had been back for a week.  I missed my work family during my mat leave, and I was really looking forward to returning.  2 days later we were...

3 Time-Wasters in Digital Campaigns

If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...

qCPM and Why Not All Impressions Are Equal

If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot of great performance indicators that can be used to measure effectiveness across channels, including conversion rates and cost per action. If you can...

Google’s Cohort Solution and a Case for Broader Targeting

It’s been over a year since Google announced plans to stop supporting third-party cookies in Chrome and last week they further clarified they wouldn’t simply replace them with another system of individual tracking. Instead, they’re working on a cohort system that...

Why Digital Media Isn’t Cheap Media

One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years of cheap CPMs on Google and Facebook have conditioned marketers to believe they can run effective campaigns on shoestring...

Cake Pops and Adstock

After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work needs with those of young children. It’s provided us a daily pause to reset and a boost to make it through the afternoon, and...

3 Tips for Better A/B Testing

A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer...