We are beyond excited to announce some very big news. After 24 wonderful years of DSA Media, we are proud to unveil a new brand name and business model for the future. Goodbye DSA .

The end of an era
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HELLO MEDIOLOGY

MEDIA + TECHNOLOGY = MEDIOLOGY

Welcome to the media agency of the future. Our new brand embraces the fusion of smart media strategy with leading edge digital technology – the powerful marriage of art and science – driving advertising results like never before.

ABOUT US

TOMORROW HAS ARRIVED – AND THE MEDIA ECOSYSTEM HAS CHANGED FOREVER

Mediology is the largest independent media planning and buying network in western Canada. We’ve worked with some of the biggest and best brands out there, from telecoms to massive retailers, from agriculture and food to healthcare, from plucky startups to iconic heritage events.
But we’re not content to stop there. We continue to grow as a leader in media strategy and management with deep talent, sophisticated systems and the proven ability to target audiences, optimize campaign results, and maximize ROI.

MEDIA STRATEGY, PLANNING AND BUYING

STRATEGY

Mediology builds real-world solutions that elevate brands, grow sales and define the ROI of your media spend.

MEDIA STRATEGY, PLANNING AND BUYING

RESEARCH

Media isn’t one tool. It’s many tools. And what our research uncovers can make all the difference in the world.

MEDIA STRATEGY, PLANNING AND BUYING

DIGITAL MEDIA

The explosion of digital marketing has fuelled the growth of a multitude of digital channels. So much so that even the most sophisticated clients can be overwhelmed by the choices available

MEDIA STRATEGY, PLANNING AND BUYING

TRADITIONAL MEDIA

Video didn’t kill the radio star, nor did the internet kill television. Employing traditional platforms in your media mix should never be overlooked.

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facts

SOME FUN FACTS ABOUT US

Years Combined Experience

Canadian Locations

Full Time Media Professionals

blogs

latest blogs

Hallmark Christmas Movies Have Returned!

We’re still over a week away from Halloween but the Hallmark Christmas Movies are back!  Even though it’s the same story with a few details changed, I love watching these movies every year.  Surprisingly so does my 64 year old Father-In-Law.  I’m not a huge...

|Oct 22, 2021|

Can Poker Theory Help Media Planning?

If you’ve ever played poker, you might have heard someone say that you’re playing your opponents’ cards, not your own. Getting a good read on the other players can help you predict their actions, gauge the relative strength of your own hand, and determine how...

|Oct 4, 2021|

Returning to Work During a Pandemic

The last blog post I wrote was on March 11, 2020.  It was about returning to work after a year long maternity leave and I had been back for a week.  I missed my work family during my mat leave, and I was really looking forward to returning.  2 days later we were...

|Aug 4, 2021|

3 Time-Wasters in Digital Campaigns

If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...

|Jul 30, 2021|

Why Digital Media Isn’t Cheap Media

One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years of cheap CPMs on Google and Facebook have conditioned marketers to believe they can run effective campaigns on shoestring...

|Feb 4, 2021|

Cake Pops and Adstock

After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work needs with those of young children. It’s provided us a daily pause to reset and a boost to make it through the afternoon, and...

|Dec 18, 2020|

3 Tips for Better A/B Testing

A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer...

|Nov 30, 2020|