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Continuous Radio Measurement is Coming

Continuous Radio Measurement is Coming

by Shannon Schafer | Apr 30, 2019 | Radio, Thought Leadership, Traditional Media

Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...

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