by Nichelle Schulz | Nov 22, 2019 | Blog, Digital Media, SEM, Thought Leadership
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...
by Nichelle Schulz | Sep 25, 2019 | Announcements, Digital Media, SEM
I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to...
