Mediology Media
  • ABOUT US
  • SERVICES
  • CAREERS
  • BLOG
  • CONTACT US
Select Page
Continuous Radio Measurement is Coming

Continuous Radio Measurement is Coming

by Shannon Schafer | Apr 30, 2019 | Radio, Thought Leadership, Traditional Media

Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...

Recent Posts

  • Campaign Optimizations and the Case for Patience
  • Mediology and LBMG
  • Hallmark Christmas Movies Have Returned!
  • Can Poker Theory Help Media Planning?
  • Returning to Work During a Pandemic

Quick Links

  • ABOUT US
  • SERVICES
  • CONTACT US
  • CAREERS
  • PRIVACY & COOKIES
  • BLOG

CONTACT US

1-877-532-1814

tshipman@mediologymedia.com

© 2021 Mediology. All Rights Reserved.