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Radio Program/Time Block Sponsorship Considerations by Carey Lewis

Radio Program/Time Block Sponsorship Considerations by Carey Lewis

by Nichelle Schulz | Feb 28, 2019 | Blog, Radio

Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature (sometimes both) and a 30 second spot. When are sponsorships appropriate? Most media practitioners will...

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